Voir The Last Dance - Episode 5

As the most recognizable and popular cultural figure in the world, Michael Jordan's marketability was undeniable, although questions arose over his apolitical positioning. The marketing effort began at the start of his NBA career after he signed an endorsement deal with upstart Nike that featured the "Air Jordan" shoe. All of it was amplified by his success on the "Dream Team" at the 1992 Olympics. While he established himself as the unquestioned best player in the world, his competitive fire was ignited by Croatia's Toni Kukoc, the player who Bulls general manager Jerry Krause drafted and saw as the future of the Bulls, despite having just won their second straight NBA title.